The Market Research sector has seen significant consolidation of both larger and smaller firms to provide scale and reduce costs. The smaller players have struggled to win larger projects as the larger firms have the advantage of scale and breadth of geographic coverage that multinationals increasingly require. Qualitative research continues to be their strength and their flexibility in meeting the client’s demands. The larger firms have embraced technology with web-based research accounting for around 30% of all research in the US and a more modest 2-3% in the UK. For all firms, quality is vital in maintaining client trust, however the need to push down costs or reach difficult new target audiences can cause issues.

VJIL has worked with a number of market research providers to offer offshore services that support the market research cycle with typical savings of over 40%. We offer firms the opportunity to run 24x7 across the world from our base in India and our quality-centric approach ensures that our highly experienced people can meet even the most stringent quality demands. In terms of flexibility, we have worked on small projects of just a few days to tracker studies over several months for our clients. Our experienced team and 24X7 operations allow us to provide a range of Market Research Services to our clients, including collecting data from business and consumer respondents across all time zones.